What is minimalism in fashion? It’s pretty simple, minimalist fashion is defined by one principle: keep it simple! Streamlined shapes, a small selection of colours and even a bare minimum (gasp!) amount of clothing in your wardrobe.
Since lockdown came into action we have enjoyed a slower pace in life, noticing the smaller details and enabling us to see we can live with a lot less. Our wardrobe clear outs have inspired us to go back to basics, and streamline to a small collection of functional and versatile pieces. Through this we can start to acknowledge the identity we have created (whether we knew it or not).
As Vivienne Westwood once famously said,
“buy less, choose well, make it last”
There has been a shift in attitudes to how fashion brands are judged now, following numerous headlines on the poor treatment of fast fashion’s supply chains. Combine this with the sudden increase in long term working from home, and more requirements for comfort and functional pieces have appeared. Consumers are wanting to invest in pieces that last, that will stand the test of time, but also feel versatile enough to work in multiple settings.
As minimalism is our go-to at h.huna, to portray the workmanship and design of each piece we thought it would be the perfect time to connect with Michelle of MW Makes to chat about keeping the calm, slow fashion essence to our brands. We cover going back to basics, a minimalist lifestyle (check previous blog post on the Netflix hit Minimalism for a taster) and how simplicity is the key to pinpointing staple items that become the building blocks for the ultimate wardrobe.