Following the wonderful post we recently saw of Vikki in our h.huna cardigan, we thought it only right to delve a bit deeper to investigate what matters to her in her wardrobe.
1. What was the reason behind the creation of your blog?
The I created Style&Minimalism it was because I really needed a creative outlet, a personal project that I could work on alongside my job. I was freelancing as a graphic designer, working for some good, well-known brands but I was always creating something for someone else (often to an exacting brief) and as a creative person that felt quite stifling. What I didn’t realise when I started my blog was that it would help me understand and evolve my taste and style, connect with so many other creatives or that I would learn so many new skills, like learning to code my website from scratch.
2. How would you describe your style?
3. What is your favourite podcast?
4. What is important to you when purchasing a garment?
There are so many things I consider before buying something. I avoid brands that make poor quality products, so that generally negates the need to think about how well-made an item is or its longevity; since they’re usually a given.
I tend to think about how I’m going to wear an item and how it fits into my wardrobe, as well as how well it fits me.Cost is important, it has to reflect the quality of the product but I also take into consideration how and where it was made. I believe it's important to support brands that are making the decision to work with people and factories closer to home. It reduces their carbon footprint, supports home-grown talent and is good for our economy.
5. What do you see as a key wardrobe necessity?Since I wear them most days, I guess a white t-shirt or a pair of jeans.
6. What is the longest standing garment in your wardrobe and what is the story behind it?
7. What do you expect from brands you purchase from?
8. Are you a brand browser or a brand committer?
9. How often do you shop?
10. What would you like to see change/develop within the next five years within the fashion market?
I think this is possibly the hardest question to answer, there are so many things I’d like to change in the next five years. Here are a few:
As with all industries, I’d like the fashion industry to consider the value of a company beyond its profit.
All companies need to make a positive contribution to society and the environment in order to create sustainable, long-term businesses.
Currently, this isn’t valued highly enough. If we can make that a priority in the next five years, I think we’ll be on the right track to greatly improving the industry.
I’d like to see fast fashion brands slow down and invest in sustainable practices across the board, not just small collections.
(I’d really like to see fast fashion eradicated but I don’t think that’ll happen within the next five years.)
I’d like to see big brands collaborate more to make ethical, sustainable fashion possible for all, big or small. If they come together big brands can make a change in the research and development of new ethical materials, improve workers’ lives and (generally) make the world a better place.
For companies employing factories (directly or indirectly), I’d like to see laws put in place to better protect garment workers all over the world.
11. If you could create your wardrobe staple piece what would it be?
12. What would be your h.huna pick from our first capsule collection?
Click to read what influencers Style in the Stix's Penny classes as her wardrobe necessity.