Sustainable fashion: how will it change in the next 10 years?

How are those 2020 vibes treating you? As we move into the new decade, the awareness of the damage fast fashion has inflicted on so many lives, locations and species has slowly started to take effect (cue a salute to Greta Thunberg!). This has taken place across an array of platforms such as slow fashion brands, swap shops, vintage fashion apps on our phones, to name a few. Let’s take a look over the change we could see over the next 10 years?

Is fashion rental for those special events the next best thing?

  • You have an upcoming wedding, fancy do or an amazing party coming up so why fork out for that statement piece when you can rent it?

Black Friday vs Green Friday

  • It seems more and more brands are closing up shop, contributing a percentage to funds (aka Black Friday Funds) or point blank disowning the Black Friday and Cyber Monday frenzy.

Is it time to ditch Fashion Week?

  • From Michael Kors to Gucci to Armani, more design houses are starting to take on board the slow down in consumers needs and reduce the number of collections they launch each year.

Will government knuckle down on ‘fast fashion’?

  • As requested in the report by Mary Creagh on Fixing Fashion, the government need to step in and start to interact with fast fashion brands insisting on due diligence checks across their supply chains and review taxes on sustainable fibres used in garments.

How does slow fashion stand in the face of fashion?

(Update) Following the recent epidemic, our mindsets have changed and we are now waking up to the person behind the brand and their value.

'The SME’s (small and medium enterprises) account for around half of turnover in the UK private sector'

...according to the FSB (National Federation of Self Employed & Small Businesses).

Will the time come that fast fashion will fade? We have to review what draws us in to shopping on impulse whether it be those tempting emails we receive screaming 25% discount, those influencers in new garments on every post living the lifestyle we can only dream of or simply because we are still yet to find our own niche style (check out how to discover your style).

Whatever the reason, we can all start to shop sustainably in our everyday lives by making minor adjustments, whether it be not putting each piece of fruit into a plastic bag at the supermarket, mending that rip in the crotch of our jeans (YouTube anyone?!) or actually bypassing that temptation to impulse buy that dress online – will you wear it across another potential three to four styles?

How about we come back to this post in a year’s time and reflect on how we have adjusted and what we have done differently? Pop it in your calendar February 2021…the change is intriguing!